In 2009, entrepreneurs Adam Neumann and Miguel McKelvey saw a need for smaller, more efficient and affordable working spaces for budding entrepreneurs in a post-recession economy. In response, they launched WeWork, a development firm connected to building shared at work communities across the US. The first building, constructed in SoHo in early 2010, proved a success and led to several more buildings across the country, including one at 7083 Hollywood Boulevard. On Monday, a floor of the Hollywood location will be rebranded as We Work Labs, and dedicated specifically to techies. In an interview with the International Business Times, Adam Neumann explained how changing views and opinions on collaboration and ownership will increase the demand for shared at work communities like We Work.